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FAQ Information.

Understand why Effective Site Search can increase Online Sales a

Date: Tuesday 13 February, 2007

FAQ Summary:

FAQ Content:

The Case for Effective Site Search

"[With the Google Search Appliance] our users have a better experience on our site and we have a better experience managing search."
Mark Irwin, VP Operations Discovery Communications

No matter how many web pages your site contains, users rely on search to find the products, services and information of interest to them.

They most likely used a search engine to find your site and 82% of the time visitors use site search once they get to your site to find the information that they need.1 As the quality of web search has improved, expectations for search have increased significantly.

Unfortunately, most sites do not meet these high expectations for search: 85% of site searches do not return what the user sought and 22% return no results at all.2,3 Google search is your solution.

If poor search is the problem, Google search is the solution. By making site information easy to find, the Google Mini and Google Search Appliance can increase sales and reduce customer support costs.
Effective site search:

Boosts browsing-to-buying conversion rates
Drives offline sales by connecting users to products and information quickly and easily
Reduces customer service costs by connecting users to support information
Cuts cost per support contact by enabling customer support representatives to find answers faster
Grows order size and purchase frequency
Helps users find products that navigation alone might have missed
Enhances cross-sell and up-sell opportunities
Increases visitor page views and visit lengths by helping them find the information that they want

But why take our word for it?

Check out some of the results that our customers have found:

Toolfetch: “The number of searches on Toolfetch.com is up 30% since the new search application was added and sales are up 15%.”
Iron Speed: “After two months, the number of technical support cases are 40% lower than before and our customers are happier because they can get answers instantly without having to wait for support to reply.”
The Nation: "We were sold on the Google Mini after ten minutes, purchased it online via credit card, installed it in a few hours and had it live on our site within the week. The quality and relevance of the search results delivered by the Google Mini are vastly superior to those delivered by our prior free search software.”
Discovery Communications: “The number of daily searches has grown 70%, based on the value of searching with Google.

Click here to order your Google Mini in Australia

1. Forrester Research 2. Jupiter Research 3. IDC 4. Jupiter Media Metrics

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Authorised Google Partner for Google Mini, Search Appliance and Google Maps Licenses sales in Australia. To purchase a Google Mini, Search Appliance or Maps License, either download the Price List/Order forms, or select the model you want and proceed to the checkout or call us on (02) 8011 3755 or Contact Searchcorp for more information .
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